﻿Day 4

Subject: Time to test it, [firstname]!

Hi [firstname],

If you thought all the hard work with your business plan was over, I'm afraid I'm going to disappoint you in today's installment.

Today we're going to put your business plan to the test; in fact, we're going to test it to destruction.

Your business plan is basically a set of goals for your business that will enable you to make it a success. At this stage it's likely to be mainly conjecture, based on what you THINK will happen or what you would like to happen.  How likely is theory going to be replicated in practice? 

Time to put your theories to the test and turn that business plan into a plan of action!

The first thing you need to do is to break down your business plan into manageable steps.  Think of it like a road map towards business success.  Not only will you know where you need to go, but you'll have mileposts along the way that will tell you you're getting closer to your goal.  That way you're less likely to become disheartened and give up.

Here's twist, though: When you're formulating your plan of action, start with where you expect your business to be at the end of its first year of trading, and work backwards to now.

This gives you two advantages:

First of all, you can be certain your business is viable.  Before you can do this, you've got to do that.  Before you can do that, you've got to do something else.

It can also give you a heads-up if it turns out your business goals aren't achievable.   Before you can do this, you've got to do that.  Before you can do that, you've got to… Ah, problem.

It's better, easier, safer and a lot cheaper to fail on paper before you start investing time and money on something that's a “non-starter”.

Warmly,

[Your Name]

PS. You can't fail with my guide to launching a new business – it comes with a money back guarantee.  Get your copy here: [link to sales page].


